Market Study and Plan for First Balfour’s Plant and Equipment Rental Business
First Balfour, wishes to expand its plant and equipment rental business, and have procured Bold Native Advisors to prepare a marketing study and plan.
On this project Bold Native Advisors performed the following activities:
- Review and assessment of the business’ past performance
- Analysis of the plant and equipment rental market size, structure and composition using primary and secondary data.
- Competitor analysis.
- Client focused interviews.
- Formulation of marketing strategies and plan.